YouTube has become a great digital medium to build a career in Kenya. The amazing opportunity it offers to earn a handsome amount of money is the reason for its popularity among people, especially youth. How much does YouTube pay in Kenya?
Many people who are interested in earning money through YouTube ask this question. Well, loosely answered – it depends on many factors.
Here, we would not just answer it in detail but also discuss the criteria on the basis of which YouTube pays its members.
What Different Ways are Available to Earn Money via YouTube?
Before you dive into the YouTube arena, it is a must for you to understand the different ways in which this video-sharing platform pays.
No matter what niche you choose for content creation, you can easily earn money via ads, the sale of merchandise and sponsorships. Let’s discuss these options in detail here:
- Earnings through Ads: Advertisements are one of the best ways to get money for YouTubers. We all know this online platform displays ads before, during and after the videos. The ads earnings per click vary according to the nature of the ads and the type of advertisers linked to them.
- Sponsorship Deals: Companies look for famous YouTube creators to promote their content. And if you have a good subscriber base, you can consider connecting with popular brands to promote their products and services. You just need to say a few words about a given product during your video. Also, you can add affiliate links to your videos. How much money you earn through this depends on your agreement with the sponsors.
- Merchandise Sales: Another way to earn through YouTube is by selling merchandise items. You can consider selling t-shirts, mugs, and other merchandise based on your brand.
Youtube’s shelf feature comes in handy when selling merchandise. Also, there are
external options available for you to make money on the sale of merchandise.
Factors on Which YouTube Earnings Depend
Just knowing the means of earning money through YouTube would not suffice. Kenyan YouTubers also need to consider various factors that impact this subject. Let’s throw light on some of the major factors below.
- Number of Subscribers – Well, this one is self-explanatory. The more the audience base for a youtube channel, the more the earning through ads, sponsorships and merchandise sales. For a popular YouTube channel, brands will pay a high amount of money. Also, it becomes possible for a channel owner to get more revenue via ads or merchandise sales.
- Number of Views & Engagement Rate – Evidently, the more the number of views on a YT channel, the more the chances of earnings for a YouTuber. That’s why it is important to create content that has a tendency to go viral. Another thing that matters is the engagement rate. If visitors engage with your content, you can a great amount of money via YouTube. Take note of it!
- Type of Niche and Content – What type of niche and content you choose also impacts your earnings on YouTube. Some niches such as technology, fashion, gaming, education, storytime videos, food, and product reviews, enjoy a good response from the audience. So, it is wise if you stick to these niches to get good pay from YouTube.
- YouTube Partner Program – For earnings via YT, you need to monetize your channel and it is very easy to do so via YouTube Partner Program. It guarantees a stream of income via ads, sponsorships, or merchandise sales. However, you need to fulfill its requirements by attaining a certain number of views and subscribers on your channel.
- Channel Optimization – This one is also a vital factor in monetizing a YT channel. You can do it by creating high-quality and engaging content for the audience. Besides, don’t forget to add links to your website and social media profiles in your channel.
YouTube Earnings for 1 Million Views and 1 View
For earning money through YouTube in Kenya, your channel must have 4000 watch hours and 1000 subscribers. Then only you will be able to earn a good amount of money via this video-sharing medium.
In Kenya, YouTubers don’t get a high amount of money if they get a good response from their country. That’s why they opt for creating content for viewers belonging to the US and other countries.
Speaking of the AdSense pay per 1000 views in Kenya, the number lies between Ksh 1 to Ksh 150. And for 1 Million views, YouTubers can earn around 200K. Also, the engagement rate and traffic location also impact the earnings a lot.
Conclusion
Wrapping up this piece, we would say that YouTube does pay a good amount of money in Kenya. And the earnings depend on a number of factors as discussed above.
No matter what your niche is, as a YouTuber, your earning would massively depend on the quality of your content. Only high-quality content with a good engagement rate would gain viewers’ attention.
So, tighten your seat belts and head for a fast growth journey on YouTube by creating content in your favorite niche. All the very Best!
